These were built in collaboration with the digital coordinators on my team for use on Google Ads and Linkedin. I was responsible for rebranding these templates after the company rebrand in 2022, and developed hundreds of them across many sizes.
A/B Testing
The digital advertising manager wanted to try A/B testing. To start, we did a simple image swap, with Option A using the feature image in our standard template, and Option B displayed the cover of the piece being promoted.
The hypothesis was that seeing the downloadable content on the ad would generate more clicks and downloads. While I didn't get to see the results from this practice, the exercise was informative and helped me to better understand the world of ad testing.
